Sunday, August 5, 2012


Avoid the cost and consequences of consuming commercial VITAMINWATER. Make your own with cool, clean tap water.  Add your favorite fruit, veggie or herb. Then mix, squeeze, mash or nibble and drink.  There you have it--the real thing minus the sugar & dubious additives. Fun to create, fun to serve and fun to drink for the whole family! Why pay more?!

(Back row left to right: basilwater, parsleywater, carrotwater, celerywater, beetwater.  Front row left to right: mintwater, cucumberwater, limewater, lemonwater, orangewater) 

According to Wikipedia:

On January 14, 2009, the Center for Science in the Public Interest filed a class-action lawsuit against Energy Brands' parent company in the Northern District of California Court. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola dismissed the suit as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.

VitaminWater consists of vapor distilled, deionized, and/or reverse osmosis filtered water; crystalline fructose (derived from corn syrup) as a sweetener; citric acid; electrolytes; natural flavors; and vitamins, including Vitamin C, B3, B5, B6, B12, and E. Other ingredients are added according to the flavor and intended purpose of the drink. The drinks contain 33 grams of sugar in a 20oz bottle which is equivalent to about 8 teaspoons of sugar (4 grams per teaspoon). Regular Coke contains 65 grams of sugar in a 20oz bottle which is equivalent to about 16 teaspoons of sugar. With 125 calories per bottle.

Misleading advertising

In January 2011, the United Kingdom's Advertising Standards Authority ruled that a Summer 2010 advertisement that claimed VitaminWater was "nutritious" was misleading due to the high sugar content (23g per 500ml) of the drink. The ruling banning the advertisement stated: "Because Vitamin Water contained about a quarter of a consumer's GDA (guideline daily amount) for sugar as well as the added vitamins, we considered that the description of Vitamin Water as 'nutritious' was misleading."

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